Research has shown that law firms are 'markedly' worse at
business development and client management than other professional services
practices, however law firms must embrace the need for dedicated sales and
marketing strategies if they are to maximise new business opportunities.
One of the key tasks when formulating a sales strategy is
to identify your client base and determine how large your target market is.
This information will enable you to maximise revenue from existing clients and
attract new business to your firm.
This course will consider the following:
·
The size of your market
·
Analysing target markets
·
How can clients buy from you?
·
Why you should not be lowering prices in a
recession
·
Building life time income with clients
·
‘Mining for client’s’
·
How to attract new business
·
Decisive factors for increasing sales
·
Tips for building trust and increasing sales
from clients
·
Boosting sales revenue using cost effective
methods
·
Rapidly increasing sales techniques