Law Online - How Do We Compete

Law Online - How Do We Compete

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Course Overview

Law firms of all sizes must adopt a cohesive approach to their on-line marketing if they are to survive and prosper during these tough times.

Being able to differentiate your firm from your competitors on the internet will allow you to grow your market share significantly. This session will show you how.

It is important to remember that online law is business which is profits oriented, not an extension of pro bono work plans, so firms should look to competing on features and benefits not on cost. The focus should be on how best to engage and monitor online visitors.

Delivered by experienced lecturer Sue Edwards of Law Hound, this session will examine the rise of online legal providers and will consider why visitors to websites become clients, so you can utilise this information and develop your own marketing plan on and off line to generate more business.



What are the requirements?

  • Watch the recorded webinar and review the supporting documentation
  • This course provides 1 CPD point

Learning Outcomes

  • On completion of this course you will:
  • • Be able to adjust from traditional off-line marketing to an online
  • • Understand the importance of selling your services through features and benefits
  • • Appreciate the importance which social media can have in terms of client engagement

What is the target audience?

  • This course is suitable for practitioners of all levels

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About Instructor - Sue Edwards

Susan Edwards is a solicitor and entrepreneur who founded Law Hound Ltd, an online organisation which has taken a fresh approach to supplying law and compliance training in a no-nonsense and commercial way.

Course Curriculum

Recorded Webinars

  • Webinar
    00:57:24

Documentation

  • Slides
    46 Page

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  • Price
  • £ 60